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ATTENTION: Authors looking to land more media and sell more books, you're in the right place...

As a longtime literary publicist who has worked on 11 New York Times bestselling titles, 
I know what it takes to book national media.
  
Just a few of the places our authors have been featured:

A single media booking like these 
can change EVERYTHING.   
EVERYTHING.

So, how in the world do you 
get them to notice you?

Authors (just like youare using predictable news cycles, proven email templates and local news interviews to gain authority, grow their audience and book themselves on national media outlets.


WITHOUT paying a publicist thousands of dollars to do it for them.
Yes! I want more publicity! >>
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The fact is ...

... yes, top national TV talk programs, newscasts and radio shows are always in need of experts they can count on to provide relevant information and a compelling interview. 

The problem is...
... well, there are a lot of problems for an unknown author when trying to book national media. 
  • They have no idea you exist.
  • ​Even if they knew you existed, they have no way of knowing whether or not you'd be any good on the air.
  • Their very livelihoods are at stake each and every day, as ratings drive everything. They simply cannot afford to roll the dice on an unknown, inexperienced guest. 
  • ​There are too many other known quantities available to them, like people with proof of performance.
So, you have to become one of them. 
But, how do you do that?

BOOK LOCAL MEDIA. 

The absolute BEST way to get yourself on Good Morning America is to first
focus your efforts on outlets far more likely to give you air-time
   ... your local media.
The chances of major outlets—and particularly TV networks—bringing on an unknown, self-published author are slim to none. Sorry. 

No matter how brilliant your book may be, or what other people selling product on social media may tell you, if you don’t have PROOF that you’re are an engaging, informative, entertaining guest who is not going to freeze when millions of people are watching, they’re NOT going to bring you in. There are too many other reliable, proven options available and network TV producers’ very livelihoods are hanging in the balance every single day. Their ratings are everything

So, save yourself the trouble of filling out the ‘Contact Us’ form over at Good Morning America and focus first on the media you’re much more likely to get—local media.  
Local media is your ticket to
GAIN credibility, momentum, speaking gigs, book sales
... and ultimately, national media.
Your local news shows are much more likely to have an expert or author on from within the community. You’re relevant because you’re a resident (assuming, that is, that you have something relevant to say).

Doing local media allows you to not only gain credibility locally and potentially sell hundreds of books, but to gain critical experience in front of a camera or behind a microphone. Experience that gains you that clip, that proof that national media needs to see that maybe, you’re not such a risk after all.

And doesn’t growing your platform, selling books, staying encouraged and sharpening your tools sound a whole lot better than sending a pitch and staring at your inbox for days ... weeks ... months?
IF you can
prove you’re an engaging guest
YOU’RE FAR MORE LIKELY TO BOOK A SPOT ON A BIGGER SHOW.
With experience comes credibility.

Trust me, I’ve been on the set with guests at NBC and FOX News who had media experience and completely froze. Yeah, it's awkward. And even for the experienced or media-trained, it’s tough.

I promise, you do NOT want your first experience in front of a television camera to be on the Today Show ... even if it could be. (Ask yourself, how many times have you posted the first video you shot? Never? Well, there are no re-dos on national TV.) So, get some seasoning locally and pitch GMA when you’ve got a link to a fantastic segment to send along with it.
So, you have to become one of them. 
But, how do you do that?

BOOK LOCAL MEDIA. 

The absolute BEST way to get yourself on Good Morning America is to first
focus your efforts on outlets far more likely to give you air-time
   ... your local media.
The chances of major outlets—and particularly TV networks—bringing on an unknown, self-published author are slim to none. Sorry. 

No matter how brilliant your book may be, or what other people selling product on social media may tell you, if you don’t have PROOF that you’re are an engaging, informative, entertaining guest who is not going to freeze when millions of people are watching, they’re NOT going to bring you in. There are too many other reliable, proven options available and network TV producers’ very livelihoods are hanging in the balance every single day. Their ratings are everything

So, save yourself the trouble of filling out the ‘Contact Us’ form over at Good Morning America and focus first on the media you’re much more likely to get—local media.  
Local media is your ticket to
GAIN credibility, momentum, speaking gigs, book sales
... and ultimately, national media.
Your local news shows are much more likely to have an expert or author on from within the community. You’re relevant because you’re a resident (assuming, that is, that you have something relevant to say).

Doing local media allows you to not only gain credibility locally and potentially sell hundreds of books, but to gain critical experience in front of a camera or behind a microphone. Experience that gains you that clip, that proof that national media needs to see that maybe, you’re not such a risk after all.

And doesn’t growing your platform, selling books, staying encouraged and sharpening your tools sound a whole lot better than sending a pitch and staring at your inbox for days ... weeks ... months?
IF you can
prove you’re an engaging guest
YOU’RE FAR MORE LIKELY TO BOOK A SPOT ON A BIGGER SHOW.
With experience comes credibility.

Trust me, I’ve been on the set with guests at NBC and FOX News who had media experience and completely froze. Yeah, it's awkward. And even for the experienced or media-trained, it’s tough.

I promise, you do NOT want your first experience in front of a television camera to be on the Today Show ... even if it could be. (Ask yourself, how many times have you posted the first video you shot? Never? Well, there are no re-dos on national TV.) So, get some seasoning locally and pitch GMA when you’ve got a link to a fantastic segment to send along with it.
This all makes so much more sense, right?
So much more sense than 
"You don't need any experience at all!
It makes sense because it's true.  
You DO need media experience.
... and I'm going to show you how to get it.
I’m going to hand you everything you need to put together the type of 
pitch that will give you a legitimate shot to book your dream media placements.

Keep reading...
IMAGINE MARKETING YOUR BOOK WITHOUT...
That familiar feeling of dread that comes when it's time to promote your book.

Instead, you'll feel confident, ready to pitch to the right media outlets ideally positioned to help you build authority and sell more books ... maybe even helping land you on one of the bestsellers lists.

NO MORE WASTED TIME
Endlessly scrolling news outlets, potential podcasts, etc. without knowing what to do next.
NO MORE WASTED MONEY

Publicists are extraordinarily expensive (if they're any good, that is). And hard to find. Ones that are available, anyway. Even more rare is to find one familiar with your local market and media.
THIS is the kind of experience I want you to have as you promote your book. Without that awful feeling of total frustration and... aggravation that you don't know what to say to land those ideal media placements.
NO MORE FRUSTRATION

WHO AM I? 

Nice to meet y'all!
I'm Jason Jones and I'm the founder of Jones Literary, a publicity agency based in Nashville, Tennessee. I work with authors, experts, publishers and media outlets from around the world, including producers and editors at CNN, CBS, Fox News, NBC, ABC, the Wall Street Journal, the New York Times and other top media outlets, as well as with hundreds of faith-based media outlets. 
I've been a literary agent and publicist for more than 15 years and I've led campaigns for eleven New York Times bestselling titles.
A big part of that success, I attribute to having worked with some amazing authors. Absolutely. The other part, to having worked my butt off over many years and having proven to be reliable and honest ... which has led to longstanding and wonderful relationships with key media outlets, from whom I've learned a lot—much of which, I want to share with authors like you.  

You see, despite having worked with some of the biggest names in publishing, nothing has brought me more satisfaction over the years than seeing the first-time or self-published author succeed. And that's why I created the Local PR Toolkit—a suite of tools and resources that equips and trains self-published authors to master their local media markets as their own publicists—and this very Publicist Starter Kit. They're for authors with the drive and the dream, but not the budget.

You've seen our authors in places like:

Stop for a minute and imagine
what life will be like when
you are featured on a major
TV show or top podcast?

You've seen our authors in places like:

Stop for a minute and imagine
what life will be like when
you are featured on a major
TV show or top podcast?
Here's the first step in making it all happen...
The revolutionary, step-by-step publicity system for busy authors that want to maximize their public relations efforts to earn more credibility as an expert and easily sell more books.

PERFECT FOR AUTHORS OF ALL KINDS:

Self-Published • Faith Based • Fiction or Non-Fiction • Young Adult

Consider this your system to get at the front of producers' inboxes and your ticket to
unlocking all the secret publicity hacks that take a "blah" book promotion to the next level.
LEARN HOW TO BE YOUR OWN PUBLICIST
  • ​Download the Landing Local Media ebook, your playbook to learning how to become your own publicist so you can secure your own media spots without having to pay someone else thousands.
  • Craft perfectly targeted pitches with proven templates that have worked time and time again for professional publicists (including myself).
  • Select the best news stories to clearly position your expertise without worrying that you'd be better positioned pitching a different angle (because you know what's coming there, too!).
  • Ensure all the essential elements are complete before you send out your first pitch with this indispensable checklist. (You won't have time to compile these after you pitch!)
AND MORE!

PERFECTLY TARGETED
EMAIL PITCHES


LANDING LOCAL MEDIA
EBOOK



3-MONTH
EDITORIAL CALEDAR


PRE-PITCH CHECKLIST




What’s Included:
01.
LANDING LOCAL MEDIA EBOOK
Everything you need to know from the experts about mastering your local media market is revealed in this comprehensive, 74-page guide, written by an industry-leading literary publicist and agent.

You CAN build an impressive portfolio and gain valuable experience with this playbook filled with the most current best practices to booking local television and radio on the market. 
WALK AWAY WITH:
• Understanding who your local media is and how you can help them
• Behind-the-scenes insight to exactly what producers are looking for in a show guest
• Elements of an excellent email pitch that will actually get seen
• Checklist of absolute necessities you must do BEFORE pitching
02.
PERFECTLY TARGETED email PITCHES
Equip yourself with proven and powerful templates that have worked time and time again for professional publicists (including myself).

These are the very emails we've used for years to build relationships and BOOK THOUSANDS of television and radio programs.

WALK AWAY WITH:
• Powerful, personable, efficient and effective email templates that build relationships and GET RESULTS
• How to give yourself the very BEST opportunity to win media coverage
• The dos and don'ts of following up without being annoying
03.
3-month news cycle forecast
Gain access to our interactive News Cycle Forecast that is built by professional publicists with experience mapping out what will make news.

This will help you plan your pitching weeks or even months in advance, as you’re able to identify all of the anniversaries, holidays, themes, and newsworthy events on the horizon that are relevant to your particular expertise. 
WALK AWAY WITH:
• A customizable plan built just for you by the industry's leading publicists
• CONFIDENCE knowing you can uniquely speak into the media's most current topics
• Framework for how you can provide a COMPELLING interview the media can't get anywhere else!

04.
PRE-PITCH essential CHECKLIST 
Remember how frustrating it is when a moment has passed and you didn't get to say what you wanted to say? Well, with media, you never get a second chance to make a first impression, so you gotta say it right the first time.

With this INDESPENSABLE checklist, you can ensure all the essential elements are complete before you send out your first pitch (and you won't have time to compile these after you pitch!).
WALK AWAY WITH:
• Save yourself hundreds of hours from worrying if you did everything you needed to do
• Know the things you absolutely, no-matter-what have to do before firing off email pitches
• Learn how to strengthen your case as a qualified, credentialed expert/guest/thought leader
TESTIMONIAL
“JASON IS THE BEST OF THE BEST!”
"Having served as both a talk show producer and a publicist, I can testify that Jason and his team are the best of the best when it comes to PR campaigns."
GRACE KASPER
CHOSEN BOOKS
Show off just how much easier, lighter, happier, better things will
be when this solution is placed into their lives.

ARE YOU READY?

It's Time to Become Your Own Publicist...
  • Landing Local Media ebook: Everything you need to know from the experts about mastering your local media market in this comprehensive, 74-page guide, written by an industry-leading literary publicist and agent. (valued at $90). 
  • ​Email That Works pitch templates: The very emails we've used for years to BOOK THOUSANDS of television and radio programs. (valued at $80)
  • 3-Month News Cycle Forecast: News outlets are predictable. And if you know ahead of time what types of stories they'll be looking for, you'll be ahead of the game. (valued at $80)
  • ​Pre-Pitch Essential Checklist: Ensure all the essential elements are complete before you send out your first pitch with this indispensable checklist. (valued at $20)
Total Value = $270
Today’s Price = $27
TESTIMONIAL
"Jason Jones Is The Best!"
"As a professional in the publishing industry, I want the best for our authors. Jason Jones is the best! Not only is he knowledgeable, skilled, and maintains a great work ethic, he is relational and has established friendships that lead to open doors throughout the media industry. 

I worked with Jason on securing interviews and media opportunities while working for a worldwide non-profit. He delivered many interviews that were previously not open to us. If you want the best exposure for your platform, Jason Jones is the best choice."
SUzanne NILES
BROADSTREET PUBLISHING

FOR A LIMITED TIME

VERY LIMITED WINDOW OF OPPORTUNITY
As an author, you have a limited window of time after publishing to properly market your book, so you'd better make it count.

Plus, unless you're accustomed to the PR trends and following the news cycles, there's a lot you don't know. By the time you figure it out, it will be too late!

All of the best TV shows and radio spots will be booked, and your choices will be to either book C, D, E and—heaven forbid—Z-level media outlets OR miss the free-media opportunity all together. #nobueno

The small investment in the Publicist Starter Kit will ensure you're not going to miss a single media opportunity that could change the course of your writing career!

MY 100% SATISFACTION GUARANTEE
You can do this. I promise you. And I've made it my mission to help you with the Publicist Starter Kit.

You will get valuable and practical tools in the Starter Kit that have proven successful for professional publicists (including myself) time and time again - 100% satisfaction guaranteed! If, for some reason, this doesn't ring true once you put in the time and work (and it does take time and work) to gain media experience, please let me know. 

WHAT PEOPLE ARE SAYING 

TESTIMONIAL
“HE GETS THE JOB DONE.”
"Jason Jones is one of those rare combinations of warm, honest, wise and engaging people, coupled with a strong, driving style that gets the job done. He helped push Thunder Dog, a book I collaborated on, into a 12-week stay on the NYT bestseller list."
SUSY FLORY
NYT BESTSELLING AUTHOR
TESTIMONIAL
“JASON IS PART OF OUR TEAM.”
"We at B&H Publishing are big fans. We see Jason as part of our team for key campaigns and trust him to take care of our authors and books. His ability to creatively pitch and secure reviews and interviews is impeccable."
DAVE SCHROEDER
VP, MARKETING
B&H PUBLISHING

RESULTS DRIVEN

Don't let another news cycle pass
without you and your book being featured.
Become your own publicist today.

INTRODUCING ...

What's included in the Publicist Starter Kit?

  • Landing Local Media ebook: Everything you need to know from the experts about mastering your local media market in this comprehensive, 74-page guide, written by an industry-leading literary publicist and agent. (valued at $90). 
  • ​Email That Works pitch templates: The very emails we've used for years to BOOK THOUSANDS of television and radio programs. (valued at $80)
  • 3-Month News Cycle Forecast: News outlets are predictable. And if you know ahead of time what types of stories they'll be looking for, you'll be ahead of the game. (valued at $80)
  • ​Pre-Pitch Essential Checklist: Ensure all the essential elements are complete before you send out your first pitch with this indispensable checklist. (valued at $20)
Total Value = $270
Today’s Price = $27

QUESTIONS?

Frequently Asked Questions
Does this mean you are my publicist?
I have put together the Publicist Starter Kit to help you be your own publicist so you can save hundreds of hours and thousands of dollars while still pursuing valuable and necessary media experience. I’m going to hand you everything you need to put together the type of pitch that will help you maximize your PR efforts to earn more credibility as an expert and easily sell more books!
Will a physical product be sent to me?
No. This is an entirely digital product which you can download immediately after purchasing.
Is this a subscription?
No, this is a ONE-TIME purchase.
Can you guarantee that I'll get media coverage?
No, and a good publicist never would promise that. However, if you want to glean from the wisdom from more than 15 years of being a publicist and landing authors on some of the top TV and radio shows, then this is for you. I'll give you everything you need to put together the type of pitch that will give you a legitimate shot to book your dream media placements.
Tell me one more time why I should focus on local media before national media...
Doing local media allows you to not only gain credibility locally and potentially sell hundreds of books, but to gain critical experience in front of a camera or behind a microphone. If you don’t have proof that you’re are an engaging, informative, entertaining guest who is not going to freeze when millions of people are watching, national media producers are not going to bring you in. 



Remind me what I'm getting?
CONFIDENCE. You'll be 100% equipped to strengthen your case as a qualified, credentialed expert/guest/thought leader ... and free of the worry that you didn't do everything you could do or do it 'right'. 

YOUR TIME BACK. Save yourself countless hours of research and writing!

The actual elements include a comprehensive guide to booking local media media, customizable email pitch templates, a 3-month news cycle forecast, and a pre-pitch essential checklist!
What if I realize this isn't for me?
You can do this. I promise you. And I've made it my mission to help you with the Publicist Starter Kit.

You will get valuable and practical tools in the Publicist Starter Kit that have proven successful for professional publicists (including myself) time and time again - 100% satisfaction guaranteed! If, for some reason, this doesn't ring true once you put in the time and work (and it does take time and work) to gain media experience, please let me know.

Now, you could search Google and YouTube for
"how to land media spots" and fill up three-ring binders on all the free PR advice that's out there.

But if you want to learn from an industry-leading publicist with ELEVEN NYT bestselling campaigns under his belt and more than 15 years of experience landing authors on some of the country's top TV and radio shows, then THIS IS YOUR CHANCE.

Save yourself hundreds of hours (not to mention thousands of dollars) and learn how to be your own publicist!

ARE YOU READY?

What's included in the Publicist Starter Kit:
Landing Local Media eBook
(Valued at $90)

​Pre-Pitch Essential Checklist
(Valued at $20)
Email That Works pitch templates
(Valued at $80)

3-Month News Cycle Forecast
(Valued at $80)
Total Value = $270
Today’s Price = $27
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